Marilyn Parra
WORK EXPERIENCE
Digitas Health, PA
Group Account Supervisor AbbVie (HUMIRA) Apr. 2018 –2019
Strategic brand champion providing tactical planning, input, and direction.
• Strategic brand champion providing tactical planning, input, and direction
Twiage, Boston, MA Mar. 2017– April 2017
UX Consultant - developed a feature for a cloud base application
• Produced scalable feature for different size hospitals
• Persona development/User Research and testing
• Created wireframe sketches
Publicis North America, New York, NY Aug. 2013 – March 2017
Digital Account Manager AbbVie (HUMIRA)
• Key driver in creative development and execution of CRM campaigns including direct mail pieces, by exercising strategic thought leadership and brand stewardship
• Lead day-to-day management of account, ensuring that projects were implemented appropriately, delivered accurately and on budget
• Account lead and collaborative partner to client and multiple agencies i.e database, media
• Instrumental in yearly tactical planning of platforms and associated tactics
• Collaborated on strategic implementation of retargeting models and segmentation efforts
• Partnered with medical, regulatory, legal teams to successfully implement feedback across tactics
• Initiated email campaign user research and patient journey mapping exercise with stakeholders
Havas Worldwide, New York, NY Sep. 2012 – May 2013
Account Supervisor GSK (POTIGA)
• Managed creative development and strategic planning of digital and offline materials to launch a medication for seizures
• Participated in strategic development of caregiver tactics and brand positioning
• Developed unbranded mobile app to help patients track seizures
Prime Access, New York, NY Mar. 2011– September 2012
Senior Account Executive /Account Supervisor Merck (VICTRELIS)
• Managed digital advertising, strategy, production, and execution through strong partnership with extended team
• Was a key player in the global launch of a first-in-class treatment
• Instrumental in launching website www.merck-cares.com
Dieste, New York, NY Feb. 2008 – November 2010
Account Executive (Pepsi/Sierra Mist/Sierra Mist Natural/NY Lottery)
• Oversaw Hispanic advertising efforts for Pepsi North America and New York Lottery
• Executed integrated campaigns across digital, traditional media, retail, and grassroots tactics for brand
Pepsi
Other Accounts: Account Executive Sprint & US Army
UX DESIGN PROJECTS
General Assembly Boston, MA
User Experience Design Immersive 10 week course
Student
• Full life cycle UX Case Studies - From discovery to prototyping with a focus on
UI Design, IA, Synthesizing Research, and Story Telling
EDUCATION
General Assembly Boston, MA
User Experience Design Immersive 10 week course
Marymount Manhattan College New York, NY
BS, International Business Communications
American University in Paris Paris, France
Ecole Françoise des Attachés de Presse Paris, France
SKILLS & METHODOLOGIES
User Research, Contextual Research, Competitive Analysis, Persona Development Storyboards
Site Mapping, User Flows, Wireframing, Prototyping, Visual Design
Sketch,InVision,Fluent Spanish,Moderate French