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Marilyn Parra

WORK EXPERIENCE

 

Digitas Health, PA

Group Account Supervisor AbbVie (HUMIRA)                                             Apr. 2018 –2019

Strategic brand champion providing tactical planning, input, and direction.

•     Strategic brand champion providing tactical planning, input, and direction

 

Twiage, Boston, MA                                                                                   Mar. 2017– April  2017

UX Consultant - developed a feature for a cloud base application

•     Produced scalable feature for different size hospitals 

•     Persona development/User Research and testing

•     Created wireframe sketches

 

Publicis North America, New York, NY                                                       Aug. 2013 – March 2017

Digital Account Manager  AbbVie (HUMIRA)                        

•     Key driver in creative development and execution of CRM campaigns including direct mail pieces, by exercising strategic thought leadership and brand stewardship

•       Lead day-to-day management of account, ensuring that projects were implemented appropriately, delivered accurately and on budget  

•       Account lead and collaborative partner to client and multiple agencies i.e database, media 

•       Instrumental in yearly tactical planning of platforms and associated tactics

•       Collaborated on strategic implementation of retargeting models and segmentation efforts

•       Partnered with medical, regulatory, legal teams to successfully implement feedback across tactics

•       Initiated email campaign user research and patient journey mapping exercise with stakeholders

 

Havas Worldwide, New York, NY                                                               Sep. 2012 – May 2013

Account Supervisor GSK (POTIGA)

•     Managed creative development and strategic planning of digital and offline materials to launch a medication for seizures

•     Participated in strategic development of caregiver tactics and brand positioning 

•     Developed unbranded mobile app to help patients track seizures 

 

Prime Access, New York, NY                                                                      Mar. 2011– September 2012

Senior Account Executive /Account Supervisor Merck (VICTRELIS)

•     Managed digital advertising, strategy, production, and execution through strong partnership with extended team 

•     Was a key player in the global launch of a first-in-class treatment

•     Instrumental in launching website www.merck-cares.com

 

Dieste, New York, NY                                                                                 Feb. 2008 – November 2010

Account Executive (Pepsi/Sierra Mist/Sierra Mist Natural/NY Lottery)

•     Oversaw Hispanic advertising efforts for Pepsi North America and New York Lottery 

•     Executed integrated campaigns across digital, traditional media, retail, and grassroots tactics for brand

 

Pepsi

Other Accounts: Account Executive Sprint & US Army 

 

UX DESIGN PROJECTS

 

General Assembly                                                                                      Boston, MA

User Experience Design Immersive 10 week course                                                         

Student                                                                       

•     Full life cycle UX Case Studies - From discovery to prototyping with a focus on 

      UI Design, IA, Synthesizing Research, and Story Telling

 

EDUCATION

 

General Assembly                                                                                      Boston, MA

User Experience Design Immersive 10 week course

Marymount Manhattan College                                                                 New York, NY

BS, International Business Communications

American University in Paris                                                                       Paris, France

Ecole Françoise des Attachés de Presse                                                      Paris, France

 

SKILLS & METHODOLOGIES

 

User Research, Contextual Research, Competitive Analysis, Persona Development Storyboards

Site Mapping, User Flows, Wireframing, Prototyping, Visual Design

Sketch,InVision,Fluent Spanish,Moderate French

 

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